Patrick Hourihan, Digital Research Director, NBC Universal

“Ian is a highly credible and experienced insight professional with a keen understanding of how to draw actionable insight from user data. His work on a multi-country CSAT and UX tracker for one of our core VOD products demonstrates his ability to be responsive to client demands without jeopardizing the robustness and quality of outputs.”



Chris Combemale, CEO of the DMA & Chair of JICMAIL

“Ian has been a great asset to JICMAIL since it inception. He has helped transform our data from a piece of functional research in to a fully fledged, award winning media planning system. Our integration with agency software and systems throughout the media landscape speaks volumes about Ian’s understanding of the challenges and demands of a diverse set of clients and stakeholders. As a spokesperson and key contact for all user training requirements, he has also been vital to how we amplify the JICMAIL message to the market.”



Rebecca Rose, Head of Marketing, Domino’s PLC

“Ian performed an efficient and insightful data audit, spanning all elements of Domino’s UK marketing channels and teams. He provided a range of focused actionable recommendations which have given us considerable food for thought in relation to consumer insight and media measurement tools, people and processes. Generally Ian was a pleasure to work with, proved to be very knowledgeable in his field and well connected to the marketing data and insight industry.”



Catherine Coleman-Jinks, Head of International Marketing Excellence Twinings/Ovaltine

“Ian has been working with us to build capability across all our Twinings and Ovaltine markets on digital measurement and setting KPI’s . Ian has been sensitive throughout to the differences of each market’s context and has developed and delivered  both an inspirational and informative program, which given the subject is not easy !  Ian is a real pleasure to work with. He listens, responds rapidly to questions and requests and is able to explain complex constructs simply ; which is a real skill. I have no hesitation in recommending Ian and very look forward to working with him in the future”



Jodie Soussan, Head of Digital, Jordans Dorset Ryvita

“Ian ran a really engaging digital measurement masterclass for the Associated British Foods marketing team, and received great feedback from attendees. He proved to be very knowledgeable about the areas that matter most in our digital thinking right now – helping shape how we think about measurement beyond the click by focusing on brand and ROI metrics of success”



John McCarthy, Global Marketing Communications Director, Kantar Media

“Ian has a great eye for data stories and bringing topics to life in an insightful, balanced way. We worked with Ian on an important project considering the changes in the news landscape; throughout the project Ian was easy and efficient to work with as we shaped the approach and narrative; we were able to leverage his extensive knowledge of the publishing and print landscape across both established and new media forms to deliver a truly comprehensive, data-driven story that resonated with readers.”



Nick Hewat, Commercial Director, Guardian News and Media:

“Ian made a big contribution to the Guardian’s commercial efforts during his time as Head of Commercial Insight. His knack for simplifying research and data for our commercial partners really helped us stay visible in the market. He also provided the innovative data tools – such as Audience Not Platforms – that helped bolster the Guardian’s reputation in the ad measurement and planning fields.”


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Alistair Hill, CEO, On Device Research:

“Ian is a talented data and insight professional with a keen eye for the art of data storytelling and an impressive knowledge of the trends that are having a profound effect on the digital, advertising, media and publishing industries. His work with On Device Research has been vital in shaping how we communicate our mobile and cross device insights to advertisers, agencies and the trade press, enabling us to really stand out from the crowd.”



Denise Turner, Insight Director, Newsworks:

“From a client perspective Ian is a pleasure to deal with – communicative, creative and efficient. He has an in depth understanding of both the data and insight industry and the broader advertising and media marketplace. His skill in creating engaging written reports that draw on multiple data sources and transforming them in to compelling stories for readers, is something that we at Newsworks have drawn upon to great effect.”

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