The Drivers of Brand Effectiveness

As always, I’ve enjoyed being given the keys to On Device Research‘s ever expanding ad effectiveness database once again. In a major new study analysing over 550 campaigns we’ve been able to shine a light on the top three media planning drivers of brand effectivenes. Video is up there, as are multi-channel campaigns… but there’s good news for premium publishers too, whose rates probably don’t reflect the massive impact they can have on brand building KPIs.

The full report – Planning for Brand Effectiveness – can be downloaded here:

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